Reflections on the week at Oklahoma City - TEAMS Conference & Expo
The Oklahoma TEAMS’ 22 Conference took place from the 24-27th October. It was a pleasure for Joymo to exhibit along with fellow founding members of the Sports Technology Alliance, CherryHub, etrainu and Sport80.
The event allowed for networking, meetings and discussions about future opportunities in the sporting landscape. We gained invaluable insights around the needs of sports rights holders, and the resounding message was loud and clear: all rights owners want to be able to get their content to their fans while creating revenue and data streams.
This reaffirms our vision at Joymo, as we continue to upscale sport through unlocking opportunities for NGB’s and Rights Owners to “build the home of their sport”. There is significant interest from sport organisations that want to develop their own OTT platforms and digital offering.
This interest can be summed up into these categories:
- Create a central destination for all their content.
- Use the OTT space as a means to connect with fans and better understand their audiences viewing patterns, and ultimately grow their sport
Underserviced sports particularly can thrive and unlock their growth potential if they invest in technologies that are designed to increase their fanbase.
The question of ‘OTT versus any other online video-sharing platform’ was an inevitable topic of discussion too. While the latter platforms do have their brand equity advantages, an OTT destination is the most lucrative destination. Simply put, in order for NGB’s and Sports Rights Holders to best meet their data, monetisation and content ownership objectives, OTT is the route to take.
Another noteworthy take-home was that the media revenue from OTT is projected to exceed $210 billion by 2026. This is nearly double the amount of $106 billion made in 2020. (Digital TV Research:2022).
The scope for brands across the sporting landscape to break into the OTT arena and capitalise on the change in viewing habits is not one to be missed.
The opportunity to be in an environment where sport-industry thought leaders unpacked challenges, opportunities, best practices and policies has left us reinvigorated.
We’re motivated to continue building technology and value propositions that best serve the needs of NGB’s and Sports Rights Holders across the sporting landscape.
Thank you Oklahoma TEAMS ‘22, we can’t wait to be back.