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Joymo Strikes Table Tennis England Deal To Create TTE TV

Fast-growing live sport video streaming service provider, Joymo, has secured a long-term partnership with Table Tennis England to develop TTE TV, a new direct-to-fan streaming service for the governing body.

The initial six-year deal will see Joymo build and maintain a new 'Home of Table Tennis’ over-the-top (OTT) streaming platform that will broadcast a selection of Table Tennis England’s biggest and best events.

Headlined by England home matches, the Mark Bates Ltd Senior National Championships, the Senior British League Premier Division and the new SBL Premier Cup, plus exclusive behind-the-scenes content, TTE TV will be the go-to place for live streaming all year round. Other national events will also be rolled out on the platform during this season and beyond.

Joymo will power the streaming infrastructure, technology, subscriber acquisition strategies and customer support that will enable table tennis fans in England, and around the world, to watch elite table tennis events on TTE TV, live and on-demand, across multiple connected devices.

The service is free to all members until the end of Jul 2023. Non-members can subscribe for £4.99 a month or £49.99 a year. Pay-per-view options will also be available.

Commenting on the agreement, Mike Emery, CEO of Joymo, said: “We are delighted that Table Tennis England, after a thorough procurement process, has selected Joymo to power their live streaming ambitions. We are excited to be partnering with another forward-thinking sports federation that understands the immediate opportunity that D2C streaming offers, as well as the broader potential that owning and developing direct relationships with your fans will provide.

“Consumers are streaming more content than ever before, and it is proven to drive higher levels of engagement and greater audience reach. IP creation and ownership of first-party data is going to be absolutely key for sports organisations moving forwards and Joymo is committed to working with rights holders to provide a cost-effective entry point so that more sports can realise the benefits of direct-to-fan streaming services.”

Adrian Christy, Chief Executive of Table Tennis England, added: “This is a really exciting moment for Table Tennis England and for members, fans and participants of the sport across the country.

“It’s our firm belief that a new digital home for the sport will allow us to bring table tennis closer to even more fans as we serve great content and more live events. We have an ambition to enable greater visibility of table tennis and access to new followers of the sport who can watch elite competitions and deepen their bond with the sport from day one.

“The direction of travel is clear when it comes to consumer viewing habits and we want to ensure that Table Tennis England is at the forefront - creating more opportunities for people to connect and engage with the sport. This will, in turn, excite more people to play table tennis, bring fans closer to our players, help us with our elite-level ambitions and inspire more medal-winning performances.”

The deal with Table Tennis England follows other long-term commitments for Joymo with Basketball Ireland and British Weight Lifting signed earlier this year, as rights holders increasingly recognise the direct-to-fan opportunities that exist for their sports.