This month saw the culmination of a historic 2022/23 Irish basketball season, one which marked a new digital dawn for the sport with the launch of basketballireland.tv, with over 600 games streamed live on the new dedicated OTT platform.
Last May Basketball Ireland and Joymo announced a five-year agreement that preceded the launch of basketballireland.tv - a new digital home for the sport to live stream the very best Basketball Ireland competitions and see all 51 National League teams in one place.
Throughout the course of the season, over 500 games from the InsureMyVan.ie Super League, MissQuote.ie Super League, InsureMyVan.ie Division 1 and MissQuote.ie Division 1 were streamed on the platform. In addition, there were a host of other events broadcast on the platform, including Schools finals, the U16 Four Nations tournament and Masters basketball.
These matches have been watched by viewers in more than 30 countries worldwide, as thousands of basketball lovers have subscribed to monthly and season-long passes providing full access to every game on the service.
Basketball Ireland CEO John Feehan said: “We are thrilled with the uptake for basketballireland.tv in the first season, which has been a massive step forward for Irish basketball. Our aim was to provide fans home and abroad with the ability to watch their favourite National League team in action every time they step on the court, and we did that. The fact that people in over 30 countries have tuned in proves the global appeal of our competitions.”
As well as ensuring fans never miss a minute, basketballireland.tv has been welcomed by players and coaches, who are able to review and analyse performances on demand. The wealth of additional video content has proven popular on social media, with content generating high engagement on Basketball Ireland channels, it’s also been widely shared on social media by players and clubs.
Discussing the first season of basketballireland.tv, Joymo CEO Mike Emery said: “It has been fantastic to work so closely with Basketball Ireland and watch them take ownership of their IP and reward their loyal fans with more live coverage than ever before. Basketballireland.tv has gone from strength-to-strength in the first season, driving revenues from subscriptions. The breadth and depth of coverage is also creating new commercial opportunities, that will make a fundamental difference to the way the sport is promoted and administered in Ireland in the long-term.”
Feehan is already looking ahead: “There is no doubt basketballireland.tv has elevated the status of the league, its players and our teams. We have big plans for next season and will be making several upgrades that will be communicated in due course. We want to build on the success of this first year and ensure that we are constantly improving the experience for viewers, teams, players, partners and administrators.”
The 2023/24 Irish basketball season will commence in the Autumn and there will be several announcements regarding live coverage before the first tip-off.