The agreement will see the pioneering grassroots streaming service broadcast Hockey Wales' national team and cup competitions exclusively, working with the NGBs 80 member clubs across the country to deliver first-class content directly to fans.
The new partnership is a result of Joymo’s previously announced deal as the Official Live Streaming Partner of Welsh Sports Association (WSA), the membership body for the sport and leisure industry in Wales. The agreement sees Joymo work closely with the WSA’s members to accelerate their direct-to-fan streaming ambitions.
Hockey Wales using the Joymo Share app to stream during a recent Wales Vs. Scotland game.
Commenting on the partnership, Hockey Wales CEO, Ria Burrage-Male, said:
"We’re thrilled to be leading the way in Wales and making our top-tier events available to a wider audience. Joymo enables us to engage hockey fans that can’t always attend events in person, giving supporters the flexibility to watch live or on demand across multiple devices. Broadcasting our content allows us to unlock an additional revenue stream which will help us ensure hockey remains accessible for all players across the country, from the grassroot game to our national teams."
Mike Emery, CEO of Joymo, said:
"We’re delighted to be teaming-up with Hockey Wales and realising the potential of our partnership with the Welsh Sports Association. Joymo is all about empowering sports organisers and participants - at all levels - by providing them with the tools and technology to broadcast directly to their fans. Joymo not only helps them to generate revenues, but also provides ownership of all advertising, sponsorship and user data - this is really valuable for sport federations and is often overlooked when content is made available on free social media platforms."
Victoria Ward, Chief Executive of the WSA, added:
"We’re thrilled that Hockey Wales have teamed-up with Joymo. We were impressed by the simplicity, safety, and cost-effective nature of the platform and have been actively encouraging our members to start streaming. The potential revenue generation for some members and their stakeholders is huge, and that can be significant in helping many sports clubs, leagues and competitions become financially sustainable after the devastating impact of the Covid pandemic. Joymo’s focus on safeguarding, secure data management and GDPR compliance is also impressive and should provide peace-of-mind to all users."
In the last year, Joymo has successfully launched into the UK and Ireland and was recently shortlisted for the prestigious Sport Industry Awards. The partnership with Hockey Wales follows similar recent agreements with Northumberland Football Leagues, Lancashire FA, Basketball Ireland and the Welsh Sports Association.
About Hockey Wales
Hockey Wales is the National Governing Body for hockey in Wales, striving to deliver all aspects of hockey in diverse locations from schools and clubs to colleges and universities. The Welsh Hockey Association was founded in 1896 and the Welsh Women’s Hockey Association in 1897 - the two Associations merged in 1996 to become Welsh Hockey Union and in 2003 the organisation became known as Hockey Wales. Hockey Wales is a member of FIH, EHF (which was founded in Cardiff) and Great Britain. For more information about Hockey Wales, please visit hockeywales.org.
About Welsh Sports Association
The Welsh Sports Association (WSA) is the membership body for the sport and leisure industry in Wales, charged with the task of providing leadership, advocacy and a gateway to business and governance services for the sector. For more information about the WSA, please visit wsa.wales.